About the Role
Ega Ayurveda is hiring a Content Creator passionate about holistic health and Ayurvedic science to help amplify our brand’s voice. As a key member of our content and marketing team, you will be responsible for producing insightful, educational, and engaging content to promote our direct-to-consumer (D2C) Ayurvedic supplement range. This role blends traditional Ayurvedic wisdom with modern storytelling to build brand trust, engage customers, and drive business growth.
Key Responsibilities
Ayurvedic-Focused Content Creation
Develop written content for various platforms including blogs, website pages, newsletters, product descriptions, and educational guides that reflect the core benefits of Ayurvedic supplements and Ega Ayurveda’s wellness philosophy.
Brand Narrative and Storytelling
Craft compelling narratives rooted in Ayurvedic heritage to connect with modern wellness-conscious consumers and reinforce Ega Ayurveda’s commitment to authenticity and natural healing.
D2C Campaign Support
Contribute high-impact content for digital campaigns—emails, landing pages, social ads—aimed at boosting customer acquisition, engagement, and retention.
SEO and Digital Strategy
Apply SEO best practices through keyword research and on-page optimization to increase organic traffic from users interested in wellness, immunity, digestion, and more.
Social Media Content
Produce platform-specific content for Instagram, Facebook, and YouTube, including posts, reels, testimonials, and Ayurveda lifestyle tips that encourage interaction and brand loyalty.
Visual Collaboration
Work alongside designers and video creators to develop infographics, videos, and other visual assets that simplify Ayurvedic concepts like doshas, herbal usage, and supplement routines.
Wellness Education
Translate complex wellness and herbal knowledge into easy-to-understand content that addresses consumer needs related to stress, immunity, gut health, and other health goals.
Performance Tracking
Analyze content performance metrics such as engagement, reach, and conversion rates to fine-tune content strategies and optimize ROI.
Compliance and Integrity
Ensure all content adheres to Ayurvedic authenticity, brand voice, and supplement marketing regulations, promoting trust and transparency.
Required Qualifications
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Experience: Minimum 2 years in content creation, preferably in wellness, healthcare, or D2C environments
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Ayurveda Understanding: Familiarity with Ayurvedic herbs (e.g., Ashwagandha, Triphala) and concepts, or willingness to learn deeply
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Writing Skills: Excellent writing and editing capabilities with a strong grasp of brand storytelling
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Tech Tools: Comfortable using content tools like WordPress, Canva, and basic SEO platforms like Google Analytics
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Creative Thinking: Ability to create fresh, differentiated content for a crowded wellness market
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Collaborative Attitude: Proven experience working across product, marketing, and design functions
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Education: Bachelor’s in Journalism, Communications, Marketing, or related field; background in Ayurveda or natural health is a plus
Preferred Skills
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Experience with D2C platforms (e.g., Shopify) or email tools like Klaviyo
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Ability to create short-form video content for reels and YouTube Shorts
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Understanding of Indian supplement regulatory frameworks (e.g., FSSAI)
Why Join Ega Ayurveda?
At Ega Ayurveda, you’ll be part of a purpose-driven team committed to transforming lives through the timeless science of Ayurveda. This role gives you the opportunity to craft powerful narratives and grow with a brand that values wellness, creativity, and authenticity.
