This case Analysis is done by Bhavika Makhija, 2nd year BALLB student at Indore Institute of Law. Case No : GA 1 of 2020 Citation:2023 SCC OnLine Cal 4949. Date of order: 12-12-2023 Background: Berger Paints, a well-established player in the market, sought legal recourse against JSW Paints, a newer entrant, alleging that JSW’s branding...